The world's first hydrotherapy shower system.​​​​​​​

In 2022 we collaborated with the creative team at CAA for hai's new product launch campaign, shower infusions. Our challenge was to create a campaign that sparked imagination, inviting people to elevate their shower experience while immersing them in the botanical story of each infusion tablet.

Water activated.

Natural ingredients inside each tablet are designed to transform how you sleep, recover, and get energized. These unique and potent ingredients deliver a microcosm of the natural world in every tablet.

Relax infusion

Designed for your evening shower, and for use with the hai Fuse. Relax is a soothing mix of French lavender and warm sandalwood that promotes relaxation and encourages calm, plus skin-boosting vitamin B12 to support the nervous system.

Energy boost infusion

Designed for your morning shower, Energy Boost is a juicy burst of citrus that instantly turns your shower into a brisk wake-up call.

Repair infusion

Designed for your post-workout shower, and for use with the hai Fuse. Repair is a super blend of antioxidants that supports restoration with vitamin D3, boosts immunity with clarifying eucalyptus, and offers gentle exfoliation with citric acid. 

Fuse

Infuse vitamin-rich formulas directly into your water stream with this easy add-on, perfect for any shower. An extension to the hai smart showerhead system, the fuse attachment effectively distributes hai infusions.

Process

We explored different styles and prepared dozens of Houdini simulations.

Credits

DESIGN & DIRECTION
Abra.Network
 
CLIENT
hai

AGENCY
CAA
Paige Hero, Alice Ann Wilson, Todd Matsumoto, Krystina Franchino