A new line of natural beauty products from Yope.
Immunity Glow, MoonSpa, C-Kick, WakeUp Cheers, and five more products are the heroes of a beauty campaign promoting a new line of face care products from Yope. Each of the cosmetics composed of specific wild ingredients, each of them with a bespoken world of wild nature made by Abra.
The brief was to go wild and design bold images that will stand out from other beauty campaigns. Four out of nine products were chosen to play as the main heroes.
We love to experiment, below are images of our research and development for the project. Mostly exploring different environments for each product to capture certain ingredients set and the perfect mood.
DESIGN & DIRECTION
Yope Creative Team
Art: Karolina Kuklińska, Siedemzero Paweł Przybył, Joanna Dobkowska
Copy: Zuzanna Wrońska
Andrzej Mytych, Anna Grzebień, Joanna Pawełczak, Anna Tyburcy
Anna Tyburcy, Elżbieta Czaja
Photo: Zuza Krajewska
Hair: Łukasz Pycior
Make up: Sylwia Rakowska | Van Dorsen Artists
Costumes: Aleksandra Kintop
Package 3d modeling: Michal Kleniewski - ConceptFab
3d support: Bartek Dabkowski - Noiso