Yope

Wild Things

A new line of natural beauty products from Yope.

Immunity Glow, MoonSpa, C-Kick, WakeUp Cheers, and five more products are the heroes of a beauty campaign promoting a new line of face care products from Yope. Each of the cosmetics composed of specific wild ingredients, each of them with a bespoken world of wild nature made by Abra. 

Wild Ingredients

The brief was to go wild and design bold images that will stand out from other beauty campaigns. Four out of nine products were chosen to play as the main heroes.

Main_yope_kv_ig_still_4_5-2
pita
Main_yope_kv_wc_v001
Main_yope_kv_ck_v001_PREV
Main_yope_kv_om_v001
Main_yope_kv_ms_v001
Main_yope_kv_vf_v001
Main_yope_kv_gm_v001
Main_yope_kv_ap_v001

Process

We love to experiment, below are images of our research and development for the project. Mostly exploring different environments for each product to capture certain ingredients set and the perfect mood.

Credits

DESIGN & DIRECTION
Abra.Network
 
CLIENT
Yope Creative Team
Art: Karolina Kuklińska, Siedemzero Paweł Przybył, Joanna Dobkowska
Copy: Zuzanna Wrońska

Yope Marketing
Andrzej Mytych, Anna Grzebień, Joanna Pawełczak, Anna Tyburcy

Yope production
 Anna Tyburcy, Elżbieta Czaja

PHOTO SHOOT
Photo: Zuza Krajewska
 Hair: Łukasz Pycior
Make up: Sylwia Rakowska | Van Dorsen Artists
Costumes: Aleksandra Kintop

NETWORK
Package 3d modeling: Michal Kleniewski - ConceptFab
3d support: Bartek Dabkowski - Noiso

Selected Works

The WeekndMotion Design

Birth ReelMotion Design

Yope Wild ThingsMotion Design

Ropongi BoysMotion Design

FafaMotion Design