A new line of natural beauty products from Yope.
Immunity Glow, MoonSpa, C-Kick, WakeUp Cheers, and five more products are the heroes of a beauty campaign promoting a new line of face care products from Yope. Each of the cosmetics composed of specific wild ingredients, each of them with a bespoken world of wild nature made by Abra.
Wild Ingredients
The brief was to go wild and design bold images that will stand out from other beauty campaigns. Four out of nine products were chosen to play as the main heroes.
Process
We love to experiment, below are images of our research and development for the project. Mostly exploring different environments for each product to capture certain ingredients set and the perfect mood.
Credits
DESIGN & DIRECTION
Abra.Network
CLIENT
Yope Creative Team
Art: Karolina Kuklińska, Siedemzero Paweł Przybył, Joanna Dobkowska
Copy: Zuzanna Wrońska
Yope Marketing
Andrzej Mytych, Anna Grzebień, Joanna Pawełczak, Anna Tyburcy
Yope production
Anna Tyburcy, Elżbieta Czaja
PHOTO SHOOT
Photo: Zuza Krajewska
Hair: Łukasz Pycior
Make up: Sylwia Rakowska | Van Dorsen Artists
Costumes: Aleksandra Kintop
NETWORK
Package 3d modeling: Michal Kleniewski - ConceptFab
3d support: Bartek Dabkowski - Noiso
Selected Works
Omnires OvoMotion Design
The WeekndMotion Design
Birth ReelMotion Design
Yope Wild ThingsMotion Design
Ropongi BoysMotion Design
FafaMotion Design