GetHai

Sandisk

This is the new Sandisk.

SanDisk's new look is arguably one of the freshest and boldest rebrands in recent years. We were approached by ELA agency to create a video that would tease and ultimately reveal the new logo to the world.

Everyday lifestyle.

One of our earliest ideals was to convey a tech-related message through everyday lifestyle moments, each subtly featuring a symbolic square (or pixel) hidden within them.

World made of data.

Inspired by the voiceover script provided by ELA and the 2D motion toolkit from Daisy Chain we created a dynamic video that explores the idea of a world made of data.

Point clouds.

Another way we wanted to portray the world of data was through point clouds of various envirnonments, each subty connected to different use sases for SanDisk's products.

Logo interpretations.

After nearly 30 seconds of teasing the new look, we dedicated the remainder of the video to showcasing the logo in various "interpretations". We purposefully kept the final scenes of the "teasing" segment slightly darker to make the grand reveal even more striking.