Introducing the DiGiCo Quantum 638.

DiGiCo continues to push the boundaries of professional audio technology. We were approached to create a CGI launch film for the new Quantum 638, showcasing its cutting-edge design, innovative features, and intricate details through cinematic visuals and dynamic motion.

Every detail matters.

Every element of the Quantum 638 has been thoughtfully designed, combining precision engineering with intuitive functionality. From the smallest controls to the overall form, every detail serves a purpose.

Bringing details to life.

We used 3D animation to explore the Quantum 638 from different perspectives, focusing on its design, materials, and functionality. Through carefully balanced lighting, realistic textures, and smooth camera movements, we aimed to showcase the console in a clean and engaging way.

Virtual stage.

To frame the Quantum 638, we created a virtual environment that felt part stage, part laboratory. This approach allowed us to present the console in a more abstract way, using the space to evoke different applications and build a visual system focused on clarity, precision, and technical sophistication.

Process.

We had plenty of creative freedom throughout the project, allowing us to experiment with different ideas and visual approaches. The animation was created using traditional 3D techniques, with a little help from AI to bring the characters in our virtual stage to life.

Credits

DESIGN & 3D
Abra.Network

MUSIC & SOUND DESIGN
GIovanni Dubini
 
CLIENT
DiGiCo

HEAD OF MARKETING
Maria Fiorellino

DIGITAL MARKETING LEAD
James Kenyon

VIDEOGRAPHER AND CONTENT CREATOR
Chris Yardly